web development :: client relationship management (crm), sales and marketing, customer service, business relationships and sales force automation
Client Relationship Managment (CRM) systems provide support for the client facing activities of your business
processes. This typically includes all sales and marketing activites and records any interaction between your business
and your clients and / or target audience, allowing your team to quickly retrieve critical information as necessary.
This information provides your team with immediate access to important information about your clients (products / services previous purchased, prior telephone calls, emails, etc.), enabling them to communicate more effectively. Client Relationship Managment (CRM) systems are widely used by call centres, which has to some degree given them a bad name, but used within a business to business (B2B) context are an invaluable resource.
"Client Relationship Managment (CRM) can help safeguard relationships with existing clients by making sure you're in regular contact, which can generate sales.", Colin MacDonald (West Midlands IT and Business Advisor).
crm :: case study (national council of voluntary youth sector)
We recently developed a Client Relationship Managment (crm) system for the National Council of Voluntary Youth Sector who act as a conduit between Westminister and charities across the country that represent voluntary and community youth organisations in England.
client relationship managment (crm)
The National Council of Voluntary Youth Sector (NCVYS) asked us for a solution to replace Goldmine as the total cost of ownership had become unviable for the business and wasn't meeting their requirements. They needed a system that bought people together, enabling staff, members and stake holders to communicate more effectively. The system includes an array of different modules including an email client, calendar, content management system, newsletters, blogs and event management system as well as a members area.
crm :: case study (summit events)
We initially developed a CRM solution for Summit Events, which the sales team use to promote their summits. The CRM consists of company and contact profiles, enabling them to record communications between the sales team and potential delegates.
client relationship managment :: company profile
The contact profile allows the sales team to view previous events attended / refused as well as a complete history of communications between the sales team and the delegate. The sales team primarily use the communications screen as this prioritises outstanding calls, allowing users to access call history as well as individual company / contact profiles.
client relationship managment :: contact profile
The system includes a mail merge that can be used to generate user defined, branded email as well as export mailing lists to be used outside of the system.
If you would like to discuss your requirements for sales and marketing, customer service, business relationships and sales force automation please contact us.
